01

Your AI Company.

Ampel is an AI company giving 50% of its equity to users. No catch. No gimmick. You're our cofounders.

02

The Problem.

AI is creating tremendous value—but almost all of it flows to a handful of companies. The same pattern played out with the Internet, creating unprecedented wealth concentration. With AI, the stakes are even higher. If the benefits don't reach everyone, the economic consequences could be severe.

03

Our Solution.

We're building Ampel differently. When you use Ampel, you're not just a customer—you're an owner. We reserve half of our company for the people who actually use it. This isn't charity. It's alignment. When users succeed, we succeed.

04

What We're Building.

Ampel is a platform for personal AI—the everyday questions, creative projects, and personal tasks that make up most of how people actually use AI. We believe consumer AI should serve consumers, not just extract value from them.

05

Why This Matters.

The companies that win in AI will shape the economy for decades. We want to prove there's a better way—one where growth and fairness aren't at odds. Our hope is that other companies follow. When users have a stake in the platforms they use, everyone benefits.

06

Our Belief.

Capitalism works best when the people creating value share in it. AI gives us a chance to get this right from the start.

Your AI Company.

We're reinventing the relationship between technology and users for the AI age.