Last Updated: November 14, 2025
Effective Date: November 14, 2025
Ampel Co. ("Ampel," "we," "us," or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, share, and protect information when you use the Ampel mobile application and related services (the "Service").
Please read this Privacy Policy carefully. By using the Service, you agree to the collection, use, and sharing of your information as described in this Privacy Policy. If you do not agree, please do not use the Service.
This Privacy Policy should be read together with our Terms of Service. Capitalized terms not defined in this Privacy Policy have the meanings given in the Terms of Service.
We collect several types of information from and about users of our Service.
Account Information: When you create an account, we collect:
Payment Information: When you subscribe to the Service, our payment processor (Stripe, Inc.) collects:
Important: We do not directly receive or store your complete payment card information. Stripe processes and stores payment data in accordance with PCI-DSS standards. We receive only:
Identity Verification Information (For Equity Program Participants): If you choose to participate in our equity incentive program, you must complete identity verification through our partner Persona. This process collects:
Communications: We collect information when you communicate with us, including:
Usage Data: When you use the Service, we automatically collect:
AI Interaction Data: We collect and store:
Device and Technical Information: We automatically collect:
Location Information: We may collect general location information based on:
We do NOT collect precise geolocation data through GPS or mobile device sensors.
Cookies and Similar Technologies: We use cookies and similar tracking technologies to collect information about your interactions with the Service. See Section 9 for details.
From Service Providers: We receive information from third-party service providers that help us operate the Service:
From Other Users: If another user refers you to Ampel:
If you receive Class B Common Stock through our equity incentive program, we maintain:
We use the information we collect for the following purposes:
If you participate in our equity incentive program, we use your information to:
We share your personal information with third parties only as described below. We do not sell your personal information to third parties.
We share information with third-party companies that perform services on our behalf:
Hosting and Infrastructure:
Payment Processing:
Identity Verification (Equity Program Participants Only):
Analytics:
All service providers are contractually obligated to protect your information and use it only for the purposes we specify.
If you participate in our equity incentive program, we share your information with:
We may disclose your information to government authorities, regulators, and law enforcement when:
Securities Regulators: The Securities and Exchange Commission (SEC), Financial Industry Regulatory Authority (FINRA), and state securities regulators may request access to stockholder information for examination and enforcement purposes.
Tax Authorities: We are required to report certain equity grants to the Internal Revenue Service (IRS) and may share information as required for tax compliance.
If Ampel is involved in a merger, acquisition, asset sale, bankruptcy, or similar business transaction, your information may be transferred as part of that transaction. We will notify you via email and/or prominent notice in the Service before your information is transferred and becomes subject to a different privacy policy.
We may share aggregated, anonymized, or de-identified information that cannot reasonably be used to identify you, including:
This information may be shared with: Business partners, Researchers and academics, The public (in reports or publications)
We may share your information with other third parties when you explicitly consent to such sharing.
Regardless of where you live, you have the following rights:
Access: You can access your personal information through your account settings or by contacting us at privacy@ampel.ai.
Correction: You can update or correct your personal information through your account settings or by contacting us at privacy@ampel.ai.
Deletion: You can request deletion of your account and personal information by contacting us at privacy@ampel.ai. See Section 4.5 for important limitations.
Data Portability: You can request a copy of your personal information in a portable format by contacting us at privacy@ampel.ai.
Marketing Opt-Out: You can opt out of promotional emails by clicking the "unsubscribe" link in any marketing email or by contacting us at privacy@ampel.ai. Note that you cannot opt out of service-related emails (e.g., account notifications, transaction confirmations).
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA). See Section 12 for detailed information.
Residents of Colorado, Connecticut, Virginia, Utah, and other states with comprehensive privacy laws have similar rights. Please contact us at privacy@ampel.ai to exercise your rights.
You can manage cookie preferences through your browser settings. See Section 9 for more information.
Securities Law Exception:
If you have received Class B Common Stock through our equity incentive program, we cannot delete certain information even if you request account deletion. Federal securities laws and IRS regulations require us to maintain:
Retention Period: These records must be maintained for at least 7 years after your last securities transaction, and some records may be retained permanently.
What You Can Delete: Even as a stockholder, you may delete: Your conversation history and AI chat data, Profile preferences and settings, Marketing preferences
We retain different types of data for different periods:
Account Data: Retained until you request deletion (subject to Section 4.5 limitations). After deletion request, typically deleted within 30-90 days.
Conversation History: Retained until you delete conversations or close your account. Deleted conversations may be retained in backups for up to 90 days.
Usage and Analytics Data: Retained for up to 2 years. May be aggregated and anonymized for indefinite retention.
Log Data: Retained for up to 90 days for security and troubleshooting purposes.
Payment Data: Processed and retained by Stripe in accordance with payment industry requirements. We retain transaction metadata (dates, amounts, status) for 7 years.
SPECIAL RETENTION REQUIREMENTS
If you participate in our equity incentive program and receive Class B Common Stock, the following information is subject to extended retention requirements under federal securities laws and IRS regulations.
We implement reasonable administrative, technical, and physical security measures to protect your personal information from unauthorized access, use, disclosure, alteration, or destruction.
No system is completely secure. Despite our efforts, we cannot guarantee absolute security of your information. You are responsible for maintaining the confidentiality of your password and notifying us immediately of any unauthorized access.
The Service is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13.
If we learn that we have collected personal information from a child under 13, we will promptly delete that information. If you believe we have collected information from a child under 13, please contact us immediately at privacy@ampel.ai.
Users between 13 and 18 years old may use the Service but may require parental consent depending on their state of residence. These users are NOT eligible to participate in the equity incentive program (which requires users to be 18 or older).
Ampel is based in the United States, and our Service is currently available only to U.S. residents. Our data storage and processing facilities are located in the United States.
Cookies are small text files that websites and applications place on your device to store information about your preferences and activities. We use cookies and similar technologies to enhance your experience with the Service.
Essential Cookies: Required for the Service to function properly. Enable account authentication and security.
Analytics Cookies: Collect information about how you use the Service (via Google Analytics).
Most browsers allow you to view, delete, and block cookies. Consult your browser's help section for instructions.
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or business operations. When we make changes, we will update the "Last Updated" date and notify you of material changes via email or prominent notice in the Service.
Your continued use of the Service after the effective date of changes to this Privacy Policy constitutes your acceptance of the revised Privacy Policy.
If you have questions, concerns, or complaints about this Privacy Policy or our privacy practices, please contact us at:
To exercise your privacy rights (access, deletion, correction, etc.), please email privacy@ampel.ai with:
We will verify your identity before processing your request and will respond within 45 days (or as required by applicable law).
For questions about equity holdings, stockholder records, or investor relations:
For general questions about the Service:
Under the California Consumer Privacy Act (CCPA), we are required to disclose the categories of personal information we collect:
We do not sell personal information as defined by the CCPA. If our practices change, we will update this Privacy Policy and provide a "Do Not Sell My Personal Information" link.
To exercise your CCPA rights, email us at privacy@ampel.ai. We will verify your identity before processing your request and will respond within 45 days.
BY USING THE SERVICE, YOU ACKNOWLEDGE THAT YOU HAVE READ, UNDERSTOOD, AND AGREE TO THIS PRIVACY POLICY.
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